along the journey of making amazing things that bring more joy to the world.
The minimum criteria for success for products today is: Can it capture the attention of people?
In a world full of great products, the ones that get the attention of users, of press, of investors, win.
Attention translates to two goals: (1) Having a fantastic, awesome product that amazes, and (2) Telling the story of the product and company in a way that earns trust and credibility from customers.
We help you figure out both.
We use our collective experiences in entrepreneurship, technology architecture, product design & growth strategy, to provide surgical, as-needed help throughout the lifecycle of product innovation
The biggest company in our industry just announced a product that kills our current product line. We have a 8-month lead-time. What do we do?
We are exploring five different business lines relating to our core product. Which of these should we consider a priority?
We've had a successful game in the market. Should we launch these enhancements as a DLC or package it into a sequel?
What should our Version 1 be? Are we working on too many features, or too few to capture attention of the market?
Help us design viral growth and word-of-mouth triggers inside the product to help with organic growth
Could you please do a usability or ergonomics review of our product and recommend changes.
We're thinking of going with offshore development. What are the risks / benefits, the cost or time estimates to understand? Should we do outsourced vs dedicated-offshore centers? Could you help evaluate or recommend any vendors?
We need to rethink the overall user experience architecture to simplify the entire flow for users
What's the core story or key benefits of our product or conference? Which parts do we focus on when reach out to the press? On our website?
Help us design our crowdfunding campaign to communicate authentically and with credibility, and create strong incentives for backers
We've had a successful product in overseas markets, now launching in the U.S. and need to adjust our message accordingly
Should YouTube be more of a focus for our content strategy, or blogs? How soon before launch do we start on this?
Help us recruit and start a 14-person content team to run a 10 month content campaign
Help determine the metrics to focus on for growth at this stage.
We used to spend $150k per year on ad-spend, but now we want to allocate it to something else - what should it be?
How do we build and engage a community of users around our company?
Help us figure out our keynote conference and booth strategy for this upcoming Expo (e.g. CES, E3, or SWSX)
Our Founder - Osama A. - has authored a book on "Innovation-thinking" - a new discipline of thought that can help entrepreneurial teams create 10x better products and solutions.
We practice Innovation-thinking at Mocha7. The book describes some of the methods we use internally to help with our strategy and idea-creation process.
The book launches early 2016.
Through our partners, we have early access to cutting-edge collaboration software that gives us a distinct advantage in speed of work over others.
Through this, we are able to collectively build more thoughtful solutions in less time; keep everyone on the same page; deep dive into our client's continuously improve our skills; and more.
Some engagements just require 1-2 hours, so they're charged on a simple hourly basis
A simple fixed fee per month, and you can connect with us at any time with questions. Any unused hours roll over.
Some engagements are scoped and estimated to a fixed price, which allows for a discount over hourly rates
"We were very happy with the return on investment from their focused [efforts] for our product launch."
- Weiwei Wen, Nonda Inc.
“I’ve just properly looked through the draft [plan], and my first comment is ‘wow.’ This has taken the whole business model and boiled it down into a plan designed to generate buzz, thank you.”
- James Welsh, Oasis Print
“(They) did a terrific job, guiding me every step of the way and producing outstanding results. I could not recommend Mocha7 higher."
- Derek Doran, Walking Tours
"The team at Mocha7 are very efficient and keep a high level of communication.. They don't give up until you are happy and they are fast. Sometimes I had problem keeping up with them. Thank you."
- Lars Lundbom, Avisit Solutions Limited
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